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Starwood Hotels & Resorts – SPG Keyless

To SPG Keyless, το πρωτοποριακό σύστημα που εισήγαγε η Starwood το 2014, που δίνει τη δυνατότητα στον επισκέπτη να ξεκλειδώσει την πόρτα του δωματίου του με το smartphone του, διευρύνει τη λειτουργία του σε ακόμη περισσότερες αλυσίδες ξενοδοχείων της Starwood (Le Méridien, Westin, Sheraton), δίνοντας σε ακόμη περισσότερους ταξιδιώτες αυτό το προνόμιο.

Η Starwood επεκτείνει τις δυνατότητες του SPG Keyless, καθώς πλέον μπορεί να επιτρέψει σε όλους τους επισκέπτες, που μοιράζονται το ίδιο δωμάτιο, να εισέλθουν χωρίς κλειδί, αρκεί ο επισκέπτης να φτιάξει έναν SPG λογαριασμό και να κατεβάσει την εφαρμογή.

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“Innovation and personalization are at the center of everything we do, and we’re committed to making travel better for every SPG member by creating solutions for pain points that are custom-made for their mobile lifestyles,” said Alyssa Waxenberg, Vice President of Mobile at Starwood Hotels & Resorts. “SPG Keyless is literally opening doors for SPG members. It is also transformative for Starwood’s hotel associates, allowing them to better-engage with guests. Rather than the first interaction being the swipe of a credit card, hotel associates can now focus on ways to better-personalize guests’ stays.”

Since SPG Keyless first piloted at 10 hotels in November 2014, Starwood has been quick to roll out the new functionality around the world to 36,000 doors. Already, over 350,000 members have registered for SPG Keyless, with SPG Platinum members being the most frequent users of the keyless solution, which provides a streamlined check-in process custom-made for their on-the-go travel needs. SPG Keyless has proven to be most popular in urban city-center hotel locations, especially at mid-size Aloft and W properties. The top five SPG Keyless cities are New York, Chicago, Atlanta, Dallas and Miami, while the top five countries based on usage are the United States, China, Canada, Hong Kong and the United Kingdom.

SPG Keyless is an evolution of Starwood’s Smart Check-In, another industry-first that debuted at Aloft hotels in 2011. Building upon those early learnings to develop SPG Keyless, Starwood tapped the world’s largest provider of security and access solutions for the hospitality industry, ASSA ABLOY Hospitality, to create an all-new, Bluetooth-enabled lock, as well as keyless software, which is designed to securely recognize and connect with a guest’s mobile device. Since the initial launch, the SPG Keyless team has continued to iterate the product, learning from guest and associates direct feedback and the analysis of usage data. Leveraging agile development, improvements include increased stability and speed of the door unlock function as well as improving offline access.

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